We plan our strategy two years in advance. It takes time. We look at trends and assess the market.” It’s our biggest season where we deal with the most amount of chocolate. Last year we sold 20 million Mars bunnies from January to Easter, a three-month period. Assess the market

Linda Lopez, from Mars’ sensory team, said the brand’s Easter bunnies have long been popular, however they’re consumed: “People like the malty taste. It’s milky sweet. It always goes down well with tasters.” According to reports, when people gorge on a chocolate Easter bunny, 76 per cent bite off the ears first, 5 per cent go for the feet and 4 per cent opt for the tail. New products soon to hit shelves include a Galaxy rose gold egg, Mr Shah revealed, and the first Twix egg will also be released. Hollow Egg: Sugar, Cocoa Butter, Skimmed Milk Powder, Cocoa Mass, Lactose and Protein from Whey (from Milk), Palm Fat, Whey Powder (from Milk), Milk Fat, Glucose Syrup, Barley Malt Extract, Emulsifiers ( Soya Lecithin, E476), Wheat Flour, Raising Agents (E341, E500, E501), Wheat Gluten, Salt, Natural Vanilla Extract, Milk Chocolate contains Milk Solids 14% minimum and Cocoa Solids 25% minimum, Milk Chocolate contains Vegetable Fats in addition to Cocoa ButterMaltesers Mini Bunny: Sugar, Skimmed Milk Powder, Cocoa Butter, Palm Fat, Cocoa Mass, Barley Malt Extract, Lactose and Protein from Whey (from Milk), Whey Powder (from Milk), Milk Fat, Full Cream Milk Powder, Glucose Syrup, Demineralised Whey Powder (from Milk), Shea Fat, Lactose, Emulsifier ( Soya Lecithin), Wheat Flour, Raising Agents (E341, E500, E501), Salt, Wheat Gluten, Natural Vanilla Extract, Milk Chocolate contains Milk Solids 14% minimum, Milk Chocolate contains Vegetable Fats in addition to Cocoa Butter Maltesers Bunny: Sugar, Skimmed Milk Powder, Palm Fat, Cocoa Butter, Barley Malt Extract, Cocoa Mass, Lactose and Protein from Whey (from Milk), Whey Powder (from Milk), Milk Fat, Full Cream Milk Powder, Glucose Syrup, Demineralised Whey Powder (from Milk), Shea Fat, Lactose, Emulsifier ( Soya Lecithin), Wheat Flour, Raising Agents (E341, E500, E501), Salt, Wheat Gluten, Natural Vanilla Extract, Milk Chocolate contains Milk Solids 14% minimum, Milk Chocolate contains Vegetable Fats in addition to Cocoa Butter