Drinking in Victorian and Edwardian Britain: Beyond the Spectre of the Drunkard

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She said: “The campaign helped reinforce sexual objectification that proliferated at the time – Benny Hill, Miss World, naked women in media and advertising. Putting those images on cans contributed to everyday sexism in the 1970s and 1980s. https://athousandflowers.net/2018/02/11/govanhill-how-a-square-mile-of-glasgow-was-weaponised-by-the-right/ Bosses conceded it was time for a change – and the last cans featuring the Lovelies went into production in 1991.

Through her research she discovered that although the models were often covered up on the front of cans for the home market, those sold to British servicemen stationed abroad showed a very different side to the cans. In other words, the advent of germ theory did not radically change the role of alcohol in therapeutics. MacDonald believed that increased knowledge of the aetiology of disease meant that alcohol was prescribed more accurately and only when absolutely necessary. He argued that this change was not enough for the medical advocates of temperance reform who warned the profession to stop prescribing alcohol or face ‘the high road to therapeutic nihilism.’ 17 Which meant that by continuing to prescribe alcohol the medical profession risked doing more harm than good. MacDonald questioned the professional integrity of medical men who put their ‘extreme’ personal beliefs about temperance above their duty to patients. He cited an article published in The Lancet in 1908 written by a group of ‘well-known medical experts’ who expressed the view that alcohol was a ‘rapid and trustworthy restorative’ that in some cases could be a ‘life saving drug.’ 18 MacDonald believed that the majority of doctors shared these viewsThe manifesto discharges a kindly service as a protest against the uncompromising opposition of a body of extremists to the rational use of alcohol. It does more – it applies a spur to the indifference displayed by many medical men with regard to an eminently practical question. It is true that on minor points a divergence of opinion exists, but on fundamental principles there is common agreement. 19 Venetia Stevenson was born in London in 1938, to a film director father and an actress mother. She was voted the most photogenic girl in the world in a magazine poll in 1957, just one year before her Sweetheart Stout cans were unveiled. Some of the 'Lager Lovelies' (Image: Glasgow Women's Library/Thora Hands)

The first Tennent’s cans were of a wholesome design, depicting romantic Scottish landscapes and English landmarks to strengthen the brand’s homegrown image. Beginning as a bit of an accident, the Lager Lovelies began life in the early 60s as Scottish landscapes that were designed to make soldiers and ex-pats nostalgic for home. People drank for many different reasons and these reasons ranged across social class, gender, and region. Greenaway J. 2003. Drink and British Politics Since 1830: A Study in Policy Making: Basingstoke: Palgrave Macmillan. Georgia is also conducting oral history interviews for the NHS at 70 project, aiming to document a wide variety of experiences with the NHS throughout the UK, in commemoration with the seventieth anniversary of its foundation. Kristin HaySurprisingly, it was in a series featuring English landmarks that featured model Ann Johansen standing alongside the fountain in Trafalgar Square, that saw Tennent’s inundated with letters from lonely servicemen inquiring about this young woman on the beer can. Read More Related Articles

Tongue-in-cheek ‘battle of the sexes’ adverts featuring characters ‘The Feminist’ and ‘The Chauvinist’ hit TV screens and billboards in a bid to broaden its appeal with younger audiences. A pass or passes in 40 credits of first level historical courses or equivalent and a pass or passes in 40 credits of second level historical courses or equivalent. It would therefore appear that alcohol played an important role in the treatment of chronic diseases and palliative care. In another Scottish asylum, The Chrichton Royal, alcohol was sometimes used in the treatment of private patients—even those with existing alcohol problems. One patient admitted in 1886 suffering from eccentric and delusional behaviour was allowed generous amounts of alcohol. His case notes stated that

Sign up to our Glasgow Live nostalgia newsletters for more local history and heritage content straight to your inbox His current research interests are focused on the history of drugs and politics. He is especially interested in the internal opium trade of South Asia under the British Raj, and its relation to political and societal change. The thesis has been framed by the competing influence of empires and impact of British colonisation in the mid to late 19th century. Georgia Grainger

Berridge V. 2013. Demons: Our Changing Attitudes to Alcohol, Tobacco and Drugs. Oxford: Oxford University Press. The publicity stunt paved the way for the famous Tennent’s Lager Lovelies of the following decades, a trend which would likely not fly in today's world. Glossy images of various women adorned the sides of Tennent’s cans, which unsurprisingly turned out to bring incredible success at the time.In cases of anaemia, ordinary debility from overwork, feeble digestion etc., a sound red claret is almost as good a prescription as most of the tonic drugs in the Pharmacopeia and is always an advantageous adjunct to this class of remedies. Of course, it must only be taken with the meals and in no case should more than half a bottle be permitted with the meal. In this quantity, the amount of alcohol is very small. 39