Nike: Better is Temporary

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The risks are high yet what matters is we do not stop trying. And here, not just trying but learning things and going for the same goal using different plans that's might most possibly work out the best. Seek a calling. Even if you don’t know what that means, seek it. If you’re following your calling, the fatigue will be easier to bear, the disappointments will be fuel, the highs will be like nothing you’ve ever felt.”

Also here are the original drawings by great European jewelers of the pieces they designed for their exotic and demanding clients. The book tells a brilliant, absolutely amazing, story of the Nike company (Blue Ribbon Sports), its founder – Phil Knight, and its Execom members who were also called butt-faces. Please don’t miss the opportunity to read this book if you are young person who aspires to become a great entrepreneur in the future. In 2016, sportswear manufacturer Nike and fashion designer Virgil Abloh joined forces to create a sneaker collection celebrating 10 of the Oregon-based company’s most iconic shoes. With their project The Ten—which reimagined icons like Air Jordan 1, Air Max 90, Air Force 1, and Air Presto, among others—they reinvigorated sneaker culture. Beginning with "Breaking2," an introduction detailing Nike's 2017 attempt to facilitate a sub-two-hour marathon, the book lays out in five thematic chapters Nike's focus on performance, brand expression, collaboration, inclusive design, and sustainability.

AFROSURF

While not a business book per se, there are a lot of insights herein about entrepreneurship and challenges of running a successful business. The journey undertaken by Blue Ribbon Sports, the name of the company with which Knight started his distribution of the Onitsuka Tigers, was monumentally challenging in spite of encouraging sales and demand. What with the difficulties of dealing with the Japanese halfway across the world in a snail-mail era coupled with problematic and delayed shipments time and time again, and lousy conservative bankers who preferred equity (i.e. cash) over reinvested growth, Knight and his team of partners were constantly fighting a relentless uphill battle to stay afloat. Even when Nike as a brand was created, the challenges were far from over as manufacturing capacity and capital availability struggled to keep pace with the phenomenal growth. Combining 500 colour illustrations with stories, insights, knowledge, passion, and history shared by Nike's remarkable team, Nike: Better is Temporary will serve as a manual of innovation and inspiration for generations to come. I'd tell men and women in their mid-twenties not to settle for a job or a profession or even a career. Seek a calling. Even if you don't know what that means, seek it. If you're following your calling, the fatigue will be easier to bear, the disappointments will be fuel, the highs will be like nothing you've ever felt." While I may not read as much as I’d like to, there is nothing I enjoy more than sitting down at a friend’s home and browsing the beautiful books they have displayed on their coffee tables. This is specifically the case when the books are tailored to show off the personal interests and hobbies of my friends. Coffee table books are special because they aren’t just created for the written word, but instead, heavily focus on photographic or artistic imagery and the physical design of the book itself. A good coffee table book is both informative and engaging, as well as aesthetically pleasing. There had been some unauthorised biographies or stories about how Nike came to be, but this is the first time we have been graced with the words from the creator himself, Philip H. Knight. Shoe Dog is a well-written, captivating and candid account of how Knight’s Crazy Idea came into fruition and eventually metamorphosized into the most recognizable name in the athletic shoe and apparel industry.

The coffee table book also includes interviews with some of the biggest names in the Nike world. These interviews provide a unique insight into the brand and how it has evolved. It also includes exclusive behind-the-scenes images and stories from the Nike design team. It’s a great way to get an inside look at the company’s creative process. Each person or character mentioned has something to tell the reader. I love their enthusiasm and positive vibes. I liked the parts where Woodell had things to say. The key messages conveyed by this memoir were not unlike those in biographies authored by founders of other successful businesses: marry career with passion, place subordinates according to their talents etc. etc.I don't think any of that is really a spoiler because it can also be found by doing a simple google search. I just never did. It is said that travelling and reading are both the best ways to broaden our minds. Some say that reading is better than traveling while some others think vice versa. I love both reading and traveling, and I think both are equally important in building up our character. It's about the connection, the right people we can trust, the investments we can do, consistently learning from our mistakes and knowing the people we are involved with and for those who we are giving the services for. This book was published in 2016. Many important events involving Nike happened after that, including the campaign for boycotting Nike on social media and controversy involving Nike using the image of rebellion to sell its gear. I expect an updated edition of this book discussing these crucial topics. I also hope to see the author's view on Nike's relation with Tiger Woods from the #metoo perspective.

I liked learning about the origins of a company I’ve loved and supported for most of my life, and seeing how certain products came to be. I would’ve enjoyed a little more on the endorsements and relationships with athletes in the 90s and 2000s, like Jordan, Tiger, Lebron, etc. but the majority of the book is set well before this timeframe. Before Nike became what it is today, it was Blue Ribbon Sports, being run out of Phil’s parents’ home in Oregon. Like most successful companies, there were many challenges and growing pains. I admire people who continually have the strength to overcome such obstacles and keep pursuing the vision they believe in. It’s daunting and much easier said than done! It was interesting to read about the other key players who helped craft Nike’s culture and footprint too. Just keep going. Don't stop. Don't even think about stopping until you get there, and don't give much thought to where "there" is. Whatever comes, just don't stop." Traditionally, precious metals and jewels have been, for Indians rich and poor, a repository of wealth and a status symbol. This book made me cry. Twice! I did not know a book about what I had previously viewed as the definition of a big corporation could have that sort of power. I was wrong.Let everyone else call your idea crazy . . . just keep going. Don’t stop. Don’t even think about stopping until you get there, and don’t give much thought to where “there” is. Whatever comes, just don’t stop." This immersive visual survey offers an unprecedented, behind-the-scenes exploration into Nike's ethos-driven design formula, placing industry-defining innovations and globally recognized products alongside previously unpublished designs, prototypes, insider stories, and more. As a long-time lover of Nike, it was only matter of time until I read Shoe Dog by Phil Knight, Nike’s founder. I was pretty sure I’d enjoy this one and I was right, I really liked it! Sam Grawe is a writer, editor, creative director, and brand consultant based in the San Francisco Bay Area. He was previously global brand director for Herman Miller, where he lead integrated brand marketing and communications across a variety of platforms and media. Prior to this, he served as editor-in-chief of Dwell magazine.