Karpackie Super Mocne 9% Lager 24x500ml Cans

Product Information

Van Pur was launched as a Polish-German company at the time of the collapse of Communism in 1989, by Zbigniew Wantusiak, and Siegfried Pura of Astrid Pura. [2] After a period of business experiments in unrelated fields, the company focused entirely on the production and distribution of beer. It is now one of the fastest growing beer manufacturers in Poland. In December 2010, Van Pur bought the Polish branch of the Danish Royal Unibrew group. [3] In exchange, Royal Unibrew received 20% of shares of Van Pur in Poland with Van Pur retaining buyers options of the shares. In 2011 Van Pur, owned five breweries with the total production capacity of 4 million hectolitre of beer annually. October 15, 2012 Van Pur exercised its buyers option on the 20% shares previously held by Royal Unibrew for 111 million PLN. [4] As of now, it owns about 10% of the market share in Poland. [5] [6] containers which are typically single-serve, and whose contents are typically consumed by one person in one sitting, should not contain more than four units. This position has received support from the CMO’s and the Department of Health and Social Care (DHSC) as an appropriate threshold to help reduce alcohol-related harms.

Goldbrayner Piwo Jasne [500ml can; 4% ABV], Goldbrayner Radler [500ml can; 2% ABV (55% Beer, 45% Lemonade)], Goldbrayner Strong [500ml can; 6.6% ABV], Goldbrayner Super Mocne ("Super Strong") [500ml can; 9% ABV].

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We are the largest independent brewing company in the country and one of the four main players on the Polish beer market. We have 6 breweries, each one with its own history and character, and the beers brewed there draw strongly on the diverse traditions of their respective regions. Our flagship brand is Łomża, and the superb taste of our beer is enjoyed by consumers all over the world. As a Panel, we concluded that the presentation of the “9%” went beyond giving factual information and gave undue emphasis on the higher strength of the product which may have particular appeal to those who are vulnerable. Further to this, we concluded that the non-resealable nature of the high strength 500ml can in combination with the absence of a sharing message meant the product was likely to encourage immoderate consumption. The Panel noted the Advisory Service’s guidance for the new Code, which they had seen and discussed at a previous meeting, and in particular the guidance that: Tesco Alcohol-Free Beer [500ml can; 0.5% ABV], Tesco-Value Beer [500 ml can; 3.5% ABV], Tesco-Value Piwo Jasne Pelne ("Sparkling Lager Beer") [500ml can; 4% ABV], Tesco Lager [500 ml can; 4% ABV], Tesco Premium Lager [500ml can; 5% ABV], Tesco Strong Lager [500ml can; 7% ABV].

After more than two decades of developing its competency on the beer market Van Pur launched a new branch of products in 2013. The company's portfolio expanded to include non-alcoholic malt-based soft-drinks. [7] Product portfolio [ edit ] Lomza Unfiltered: An intense beer that is medium bodied with a mellow texture. A very refreshing beer where the original yeast taste gives a unique character to the beer. Prodaje se u trgovinskom lancu Aman i spada i nižu cenovnu kategoriju piva. Kod nas je dostupno u limenkama od 0,5l i u flašicama od 0,33l. The company maintained that the naming “9%” on the front of the can did not infringe the Code. They said they would like to continue to communicate that information, also because they wanted to allow consumers to have a choice in the diverse offer of beer, including both light, mainstream, strong and super strong lagers.

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In conclusion, the Panel believed the product design gave undue emphasis to alcoholic strength particularly to those who were vulnerable and the size and non-resealable nature of the can may encourage immoderate consumption. For this reason, the complaint was upheld under Code paragraph: The company said 3.2(a) and 3.2(f) could be interpreted differently: they argued that one might take a subjective approach, as they believed the complainants had, but they believed it was better to refer to objective criteria such as the average consumer. The company expressed concern that a “subjective interpretation” of standards as general as these concerning a product, which fulfilled the requirements of commonly effective law, might lead to groundless commercial barriers ie infringe upon free movement of goods and free competition. They argued that this would consequentially lead to unauthorized restriction of the manufacturer’s freedom to format the message concerning the product. Lomza Export: It is the most popular product within the Lomza Brewery range and is a crisp, clear lager with plenty of hoppy flavours. The “9%” appeared in large red type and was a prominent element of the design which emphasised the higher strength which might appeal particularly to those who were vulnerable, in this case because of their drinking. Although producers need to communicate the strength of their products to differentiate those within the same range the incorporation of “9%” in the brand name, when it was a higher than average strength for the category, risked giving undue emphasis to the strength.

The company said they believed 9% was factual information about the alcoholic strength of the product. The company noted rule 3.2 (a) did not specify the “higher alcoholic strength” referred to, as opposed to lower alcoholic strength. They said 9% was a typical strength for beer in this category and argued that “9%” did not emphasise that the beer was stronger than other similar ones. The 500ml can contained 4.5 units which in combination with its non-resealable nature was of a type typically consumed by one person in one sitting (as shown by a recent YouGov survey) and which therefore may encourage immoderate consumption.

The Portman Group is the alcohol industry regulator. It has over 130 code signatories from producers, retailers and membership bodies. The Portman Group is funded by twelve member companies: Asahi UK, Aston Manor Cider, Bacardi Limited UK, Brown-Forman UK; Budweiser Brewing Group UK&I; Carlsberg UK; Diageo GB; Heineken UK; Mast-Jäegermeister UK; Pernod Ricard UK, Thatchers Cider and SHS Drinks. Spółki Royal Unibrew Polska i Van Pur oficjalnie połączone (The Royal Unibrew & Van Pur merger)" (in Polish). Portal Spozywczy.pl . Retrieved January 24, 2013.